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Kellogg’s Journey Toward a More Effective Ethics & Compliance Program: The Impact

Following delivery of HOW—A New Lens, Kellogg surveyed managers and executives who completed the course and received overwhelmingly positive feedback—with participants reporting that the content was relevant to their jobs and applicable to real-life situations. More than 90 percent of survey respondents said they “probably” or “definitely” will use what they learned from HOW—A New Lens on the job and apply it to real-life situations.

Participants also provided substantial qualitative comments, complimenting the format, the usefulness and the theme of the course. In the words of one participant: “Too often we become focused on metrics, and the method for achieving those metrics becomes little more than an afterthought. This course was excellent, simply because it pointed out that our business is largely relationship based, and the HOW is more important most times than the WHAT. Great training. I’ll use it not only at work, but in my relationships outside of work.”

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Topics: Case Studies

Kellogg’s Journey Toward a More Effective Ethics & Compliance Program: The Solution

Driving Awareness: As Kellogg planned its new education approach, Kellogg’s Office of Ethics and Compliance wanted to make sure the company had a solid foundation of awareness before it moved on to specific compliance topics. “I felt the best place to start was to provide all Kellogg employees with a general awareness of business ethics and a reminder why good ethics is good business, so I looked for the right education curricula to support our goals and our employees’ needs,” Nwankpah said. Accordingly, he paid particular attention to the quality of the learning experience, looking for the most engaging courses LRN had to offer.

Modeling Behaviors: Under Kellogg’s Global Code of Ethics, managers have particular responsibility for creating and sustaining a work environment in which all employees and agents know that ethical and legal behavior is expected. Furthermore, the company expects managers to model the highest standards of business conduct and to communicate the code and encourage discussion of implications of business decisions. Nwankpah, therefore, chose to begin with a segmented approach—one education track for the company’s managers and executives, and another for non-management employees. “For managers and executives, we wanted something particularly inspirational out of the box; something intellectually stimulating that would make them think about key principles that apply regardless of their roles,” Nwankpah says. “That’s why we picked the HOW—A New Lens course from LRN.” In November 2010, Kellogg launched HOW—A New Lens to company leaders and managers globally.

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Topics: Case Studies

Kellogg’s Journey Toward a More Effective Ethics & Compliance Program: The Challenge

The Challenge: Making Progress on a New Journey

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Topics: Case Studies

Gamification and Social Learning Theory: Why CMS’s Resolver Experiment was Successful

The same gaming mechanics that make The Resolver a successful education tool on an individual level were even more effective when applied on a company-wide scale at CMS Energy. Specifically, competition, points, and challenges enabled even greater impact when social elements and collaboration were introduced.
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Topics: Case Studies

The Experiment: CMS Energy uses competition and LRN’s The Resolver game to teach conflicts of interest issues

LRN began working with CMS in late 2011, focusing on creating a more impactful and effective compliance and ethics program. Through this partnership, CMS moved away from individual online courses and toward more interactive and social group training that encourages greater intra-company discussion. 
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Topics: Case Studies