In the last decade social media has become a significant part of both the private and the professional worlds. Employee compliance training and awareness must address social media if it is to be all-encompassing and by extension, effective. Below are 5 things you must know:
1. Social media isn’t going anywhere
The presence that both an organization as a whole and its employees as individuals have on the internet is not going to change. Instead, this is a relevant and long-lasting component of our society. This means that it’s vital to have a smart social media strategy. There are many perils, but there are also many benefits to a well-run campaign.
2. The National Labor Relations Board is invested in social media.
Their decisions have a direct impact on most in the private sector, and they are one of the major reasons that organizations run into trouble on social media.
3. Let employees know their voices matter.
This is simple but important, if an employee says something inappropriate or unprofessional, and your company is cited on their profile as a workplace, it can be your problem too. However, peer recommendations matter. Employee’s voices have the power to become powerful, and worthwhile marketing tools.
4. Make sure everyone understands what is confidential
It is unlikely this has ever been more pressing, given the ease with which information can be shared. Compliance training must address the topic of confidentially, and with each new component, employees should be given the guidelines necessary to ensure that your organization’s information is protected and secure.
5. Recognize the differences in social media
It’s important to note that not every platform utilizes the same tone. Facebook is a far more casual, laid-back platform than LinkedIn. Thus, the same tone and information will not play the same on every platform. Your organization must have a firm understanding of each facet of social media, and the appropriate ways to utilize them.
During an age when social media is a pillar of communication, it is crucial that employers recognize its dangers and its potential. Don’t make the mistake of assuming that all employees understand social media correctly. Instead, contact us today so that we can help you build compliance training and awareness for your organization that will make social media work for you. Interactive Services has all of the tools and information necessary to ensure that your organization’s social media presence is second to none.