If you ever had any doubt about how the medium really IS the message, I would like you to take this simple test. Think about the last time you had to say something difficult to someone: you’re fired, I don’t love you anymore, you have disappointed me. How much time did you think about the words? And how much time did you consider the timing and the means by which you would tell them – in person, by email, a note left on the counter? And where, when?